Upcycling surplus bread and coffee grounds
Bread in a bottle
The launch of BOB (Bottle of Bread) is a significant milestone in Maxim’s sustainability journey. Surplus bread, bread crusts and coffee grounds are collected from Maxim’s facilities by Breer, an upcycling start-up that uses bread instead of barley for this locally crafted beer which won accolades at the Asia Beer Challenge, World Beer Awards and Hong Kong International Beer Awards.
Drink for good
BOB comes in two flavours – Original BOB (Pale Ale) and Coffee BOB (Stout). Each Original BOB contains 25 grams of bread that would otherwise have gone to waste. Coffee BOB contains 15g of bread, along with 4g of coffee grounds. To date 20,000L of BOB is brewed salvaging 1.9 tonnes of bread and 90kg of coffee grounds*, serving in over 100 restaurants within Maxim’s Group and an online store. (*as of July 2023)
To further boost the sustainability journey and reduce the beer’s carbon footprint Maxim’s Group has partnered up with social enterprise EcoMatcher that plants a tree for every six bottles of BOB sold.
BOB not only gives food waste a second life, but also achieves waste and carbon reduction and supports local start-ups.